Looking for new ways to attract customers to your nutrition business? There are all kinds of marketing strategies that you can experiment with. Below are just 7 fun ways to market your nutrition business – whether you’re selling a product or providing a service.
Write engaging informational blog posts
Proving that you are an expert is very important for gaining credibility within the nutrition industry. A great way to do this is to share your knowledge through informational blog posts. Consider deep diving into niche topics that may appeal to your target audience. Using stats and citations to back up any claims you make. Such blog posts will attract traffic to your site – which could include potential customers. You can also use these blog posts to incorporate keywords and improve your site’s search rankings.
Write your own book
When it comes to showcasing your expertise in writing, it’s possible to go one step further than a blog. Yes, that’s right, you can write your own book. Nowadays, it’s much easier to publish a book due to the option of e-books and self-publishing. Use this as a chance to deep dive into a subject that you’re knowledgeable about. You may even be able to offer your own private research.
Experiment with video content
Video content is a great way to engage people. There are many different types of video you can create, and lots of different places to share these videos. When it comes to marketing a nutrition business, consider informational videos on niche areas within nutrition. When marketing a product, you may be able to offer an explainer video (such as how a supplement reacts with the body complete with an animation).
Spark conversations on social media
Social media is a great marketing tool for helping to build credibility and build recognition. Most business owners don’t do well at social media marketing because they forget the purpose of social media – which is to be social. Asking questions and providing polls are great ways to spark conversation. It’s also important to interact with other users’ posts – especially on platforms like Twitter and LinkedIn.
Invest in personalised vehicle branding
If you have a business vehicle that you regularly meet clients in, why not consider turning this vehicle into a marketing tool? Vinyl wrapping can be a great way to advertise your business, allowing you to print various information onto the side of your vehicle such as your company name, services and phone number. Private plates could also be used to catch people’s attention and market your business – see if you can find a plate related to your company or brand name.
Leave flyers and business cards in the right places
Print advertising isn’t as popular as once was. However, it still can be very effective. When it comes to flyers and business cards, a lot of business owners have no results because they don’t know how to distribute them effectively. Instead of posting them through random people’s doors, consider leaving them in strategic places where your target audience is likely to find them. This could include leaving them in gym lobbies, handing them out at fitness conventions or slipping them into nutrition-related library books.
Cross-promote with related nutrition/fitness companies
Cross-promotion involves promoting another company in exchange for them promoting your company. This strategy works well with companies that aren’t direct competitors, but that have a similar audience. For example, if you’re advertising fitness nutrition plans, you could try cross-promoting with personal trainers, local gyms and health food stores.